How will Marvel Snap continue to make money after being banned in the US?
Marvel Snap recently faced a temporary ban in the U.S. due to its association with ByteDance, the parent company of its publisher Nuverse, which was impacted by legislation targeting foreign-controlled applications. However, as of January 21, 2025, the game is back online in the U.S., and developer Second Dinner has outlined strategies to ensure continued revenue generation and stability moving forward.
Revenue Generation Strategies
1. In-House Services and New Publisher Partnerships
Second Dinner plans to bring more services in-house and seek a new publishing partner to mitigate risks associated with external dependencies. This move aims to enhance control over operations and reduce the likelihood of future disruptions due to regulatory actions
2. Continued Content Updates and Events
The game will maintain its momentum through regular updates, including new events and collaborations planned for 2025. These updates are designed to keep players engaged and encourage ongoing spending within the game
3. Monetization through Season Passes and In-Game Purchases
Marvel Snap primarily monetizes through a season pass model that introduces new cards every four weeks for $9.99, alongside cosmetic purchases and a personalized shop selling card variants for in-game currency. This model has proven effective, generating significant revenue despite the game's niche market
4. Expanding Player Base
With over 23.7 million downloads globally, Marvel Snap's strategy includes acquiring more players outside of the U.S., where it has historically generated about 61% of its revenue. By focusing on international markets, Second Dinner can diversify its revenue streams and lessen reliance on the U.S. market
5. Daily Revenue Potential
As of late 2024, Marvel Snap was generating between $100,000 to $300,000 daily, with peak days reaching $900,000 shortly after launch. This consistent revenue stream suggests that even with potential fluctuations in player engagement, the game has a robust financial foundation
By implementing these strategies, Marvel Snap aims not only to recover from recent challenges but also to position itself for sustainable growth in the future.